Helping You Make Informed Decisions
PLAN
Setting you up for success.
The Ignite team has managed the entry of dozens of international tech firms into this market. Regardless of the sector -from B2C to E-commerce to Enterprise Software, we will help you scope this market, decide on the most appropriate routes to entry, and connect you with key decision-makers and influencers before you make your move.
No-nonsense advice
Practical, actionable insight – the decision to walk away from a market is as important as proceeding.
Actionable goals
Not all market entries are linear – we will keep an eye on the prize and ensure that progress is made.
Network Ecosystem
One of our biggest advantages is our network capital. We will connect you to those in the know.
Tailored Market Plan
Professional, bespoke planning to fit your solution, target customers, and route to market.
WHY?
In our over 30 years of international selling and trade, we have seen countless quality offerings exit this market short of their full potential simply through a lack of bespoke sales planning.
LAND
Formulate & Execute your go-to-market plan
The factors influencing go-to-market strategy are wide and varied. Solution category, customer profile, deal size, and technical implementation/support requirements all contribute to how you should enter. The Ignite model de-risks your initial entry through a turnkey sales and management solution.
Trusted
We are known as market experts- we know how to sell and succeed.
Collaborative
You know your solution best. Help us to help you in bringing your success elsewhere to ANZ.
Connected
Access all supports available – from the government through to local market experts & potential buyers.
Low Risk/High reward
De-risk your market entry with expert, structured and connected salespeople. Set milestones to ensure success.
WHY?
Too early investment is full of risk – landing too hard ($$$) or too soft carries significant risk. Having experienced local and trusted experts in this market as your landing pad is the best way to de-risk your entry while presenting the best opportunity for long-term success.
EXPAND
Outsourced Sales that are part of your team
We are not only your eyes and ears. We will drive the full sales lifecycle as if we were part of your internal team – identifying and qualifying opportunities; responding to RFPs; calling in tech pre-sales support as required; closing deals, and managing ongoing customer success.
Network Capital
Our network is the start of your sales pipeline.
Full representation
We stay current with all relevant market activities. Attend meetings, presentations, and public events.
Improved customer experience
As your boots on the ground, all current and potential customers will benefit from local contacts and support.
Sales, Sales, Sales
Our model means we have skin in the game – our fees are heavily weighted upon successful sales.
WHY?
Without the right connections and support, your ability to leverage your first win is diminished. 55% of market entries stall after winning the first deal.
DEMAND
Moving from scaling to consistent growth
The Ignite offering is designed as a kind of ‘love us and leave us.’ After walking with you for the first 18 to 24 months, securing a consistent revenue stream, and establishing your brand as a feature in this market, it is time for you to invest in local headcount.
Key Person Hiring
From working with you over the prior months and years, we know the type of person you need to take your business forward.
Recruitment & On-boarding
We will source, attract, screen, and engage your first hire(s). Onboarding to the specifics of your culture and offering.
Turnkey Management
If the first local investment is sales or a non-leadership function, we will manage these people how you would.
Logistical Consulting
Establishing an entity, navigating your tax/visa requirements, and securing office space will be key to future success.
WHY?
75% of stalled market entries attribute this failure to not engaging and on-boarding their first local employees effectively.